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McCrindle – Snapshot of the NFP Sector 2025

©MCCRINDLE RESEARCH PTY LTD Australia. ©McCrindle Research Pty Ltd. 2025. Article

In this infographic, McCrindle provides an updated overview of the NFP landscape in 2025 including the following highlights:

  • Shifting giving habits: 3 in 4 Australians (76%) give financially to a charity or not-for-profit, down from 84% in 2024
  • Generational giving preferences: 63% are opportunity givers compared to 37% committed givers
  • Top causes people give to: Givers are most motivated to support children’s charities, with medical and cancer research not far behind.
  • Personal connections to the cause are the greatest influence on a decision to give
  • Younger generations have greater trust in not-for-profits to allocate resources accordingly

The full infographic can be downloaded from the McCrindle website here: https://mccrindle.com.au/resource/infographic/nfp-landscape-2025/

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