Corporate Community Involvement

LAKIN, Nick, SCHEUBEL, Veronica United States. Stanford Business Books. 2010. Book

Corporate Community Involvement offers the first-ever roadmap to strategic community involvement. Building on their extensive experience, Nick Lakin and Veronica Scheubel have designed this book to be practical―for those who want to act upon what they read.

The book’s advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson―as well as leading experts in corporate responsibility and community involvement.The text highlights best-practice approaches, effective methods, and concise tools to help managers “get there faster” and “get it right first time.”

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