FY19 ATO Data and Giving Research
The annual payroll giving data shared by the Australian Taxation Office showed the 7th consecutive year of growth. It was fantastic to see a 23% increase with 5,382 employers now offering payroll giving. 11% growth in the number of donors resulted in 201,237 Australians donating $43.3 million, $5.2m more than in FY18. With employer matching and some outside payroll donations, more than $66m flowed to charities. Read more here.
Data on the age of donors shows that workplace giving appeals to all ages, with Millennials aged under 34 the largest group of workplace givers. The Deloitte Global Millennial Survey 2020 confirms that Millennials prioritise purpose over profit. 60% of Millennials and Gen Zs plan to buy more from large businesses that took care of their workforces and positively affected society during the pandemic.
McKrindle’s 2020 Giving in Australia report shows that 82% of Australians give to charities. But almost half of them do so in response to a need or issue, rather than proactively. Our aspiration is to see one million working Australians proactively donating direct from their pay. We know this will provide important, low cost, regular, untied revenue for charities. Reaching 1 million would result in $215 million in mostly net new funding each year, even more with employer matching.